When I talk to students & beginning artists about internet popularity (aka a career in the arts, which is kinda the same thing), I often mention this group — one of the largest / most popular groups on last.fm.
People with no social lives that listen to more music than is healthy who are slightly scared of spiders and can never seem to find a pen
The things that blow up, online in places like Tumblr but also in the global marketplace at large, are often like this. It’s like a horoscope. Unusual enough to catch your attention, generic enough to be applicable to almost everyone who encounters it, but personal enough to make you go “oh my god, that’s me! I’ve found my people!”
The methods of internet consumption, which social media have amplified further, mean that we don’t simply buy/read/listen anymore — we publicly consume, we endorse, we literally re-present the content with our own name behind it, wearing it like a mask. I present this thought to you as though it were my own, because I love it so much; it speaks for me.
All of that is to say: don’t be afraid to tap into your weird idiosyncratic self in your work. Whatever you’re into, there are thousands out there who feel the same way, and will be so grateful to find you. Their passion is necessary for building the critical mass of support to get to the next level. And if you keep digging, you find the universal in the specific, and then you’re really cooking with gas.